ABOUT US
The story of HOOGGS
Innovation Applied to Industrial Automation
HOOGGS is a leading industrial automation company known for developing high-performance technological solutions tailored to the specific needs of each industry. Its core expertise lies in the development, design, and assembly of custom industrial machinery—specialized machines commissioned by clients either to integrate into their production processes or to initiate serial manufacturing. Flagship developments include production-ready and market-ready units such as the Punchcut 1000, 500, and 200 lines, as well as the HOOGGS-008 model, among others.
Where It All Began
Our Origin and Vision
HOOGGS was founded with a clear vision: to transform the industry through intelligent automation, operational efficiency, and constant innovation. This vision has become the driving force behind the company’s sustained growth, establishing it as a strategic partner for organizations seeking to evolve their products and processes.
Built on Expertise
The PROMEG Legacy
A key part of HOOGGS’s identity is the brand PROMEG, developed by Pablo J. Giovagnoli and backed by over 20 years of experience. PROMEG is a seal of technical excellence in the design and manufacture of high-complexity machinery and a symbol of innovation in international markets.
PROMEG has led high-impact industrial projects in countries such as:
Italy (Integrated systems for welding, deburring, and protective film cutting – 2007/2008)
- Germany (Robotic welding and grinding cells – 2009)
France (Automatic weld bead removal on 13-meter parts – 2013)
China (Grinding of scissor blades at 7,200 units/hour – 2017)
Brazil, Taiwan, Thailand, and The Netherlands
These projects demonstrate our commitment to precision, applied engineering, and custom-built development.
Formed by Specialists
A Multidisciplinary Team
HOOGGS has assembled an outstanding technical and human team—made up of professionals from Argentina, Italy, Germany, and the United States—working across areas such as:
Mechanical & Electronic Engineering
Robotics & Industrial Software
CAD Design
Automation & Process Management
Quality Control
Our cross-functional structure ensures each project is approached with a comprehensive perspective, delivering complete, scalable, and efficient solutions. A collaborative approach ensures seamless integration with our clients at every stage—from concept to launch.
Innovation in Motion
An Agile Operating Model
HOOGGS carries out development at client facilities or strategic industrial hubs, eliminating the need for a centralized plant. This allows for:
- Reduced lead times.
- Lower logistics costs.
- Greater synergy with client operations.
We rely on a robust network of partner companies to manufacture specially designed components. Materials and parts are sourced from long-standing suppliers, ensuring consistent quality and traceability.
Final machine assembly takes place either on-site or at selected industrial hubs, enabling a flexible, decentralized production model.
Closer, Faster, Smarter
Why a Decentralized Model?
Each HOOGGS machine integrates components from diverse fields:
Metalworking
Electronics
Software & Automation
Pneumatics
Robotics
Working in a networked production system allows us to tap into existing infrastructure, reduce fixed costs, and scale efficiently. This ensures a more agile response to each client’s unique operational ecosystem.
Charting the Future
New Business Horizons
Leveraging its expertise and team, HOOGGS is expanding into new markets with innovative automation solutions.
In 2025/2026, we are launching the H008 high-performance automated machine, designed for commercial applications.
For the first time, production will begin in Argentina and Mercosur countries, establishing a regional manufacturing base aimed at scaling into new markets.
This launch marks a new milestone for HOOGGS—and a new opportunity for forward-thinking companies to partner with the future of automation.